轉「在地口味」為「市場訴求」：「綜藝大電影」是中國電影界的奇觀，以《奔跑吧兄弟》為例

Converting local tastes to market appeals: 'Variety film' as a spectacular genre of China' s movie industry, taking 'Running Man' as one example

Today, under the consumerism social background and the context of popular culture, the development of Chinese film industry tends to a guide of the commercialization, ＂IP movies＂ is getting much more popular, the rise of ＂The variety movie＂ become a spectacle in it. The movie 'Chinese Running Man', which quickly shot by six days, recovered more than 300 million yuan within three days, was one of the most success in this new type movie's field. As a unique phenomenon only in China, the rise of 'The variety Movie' implied the turmoil of Chinese contemporary film industry and the unique exploration under marketization. this paper tries to define 'The variety movie' under a culture's background in a political and economic orientation. The study finds this type of film follows its variety-it-self to present in localization, but it still can't digest the contradiction between 'variety' and 'movie'. All in all, it is a good sign for Chinese film market.