| 英文摘要 |
The Reformasi Movement in 1998 catalyzed the popularity of the Internet and the emergence of online journalism, while the outcome of the 12th General Election in 2008 seemed to have ＂encouraged＂ more players to establish news portals in various languages and models. This took place at the beginning of the second decade of the emergence of Malaysian online media industry, and marked the ushering in of a vibrant phase of online journalism. Such development, nevertheless, also represented a period of ＂dilemma in vibrancy＂, characterized by news portals forced to cease operation or being taken-over one after another. This ＂dilemma in vibrancy＂ reflects a harsh reality confronted news portals: They have yet to find a mature and profitable business model as traditional media. Thus, the question in contention - beyond the governmental policy intervention over marketplace and the reliance on hits-based advertising revenue, what is the possibility of establishing and sustaining an ＂ideal type＂ of independent news portal, which is publicly owned with diversified and transparent funding and devoid of the problem of over commercialization and becomes captive of clickbait at the expense of content quality? This essay aims to forward a preliminary proposal on establishing a public service news portal with public fund via the means of setting up a Company Limited By Guarantee. |
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