博物館農業主題市集的形塑與策略探析──以國立科學工藝博物館為例

Strategies of Organizing the Agriculture Themed Market in Museum: Take National Science and Technology as an Example

In recent years, museums, art and cultural exhibition halls, and local cultural centers have successively opened markets and active exhibition venues. Museum operations have also extended from collection, display, and education to important functions of leisure and entertainment. This article takes the agricultural themed market jointly organized by the National Science and Technology Museum and Agency of Rural Development and Soil and Water Conservation, MOA, and gradually explores the implementation methods and strategies of organizing agricultural themed markets in museums through year-by-year practical participation and audience opinion surveys. Finally, we summarized the suggestions for museums to organize agricultural themed markets, including:
1. Audience visiting behavior and museum operating conditions influence each other.
2. Museum visitors have a significant demand for education in the market.
3. Audiences expect richness from market stalls.