加速（消亡）的影音╱文化：TikTok如何帶來一種異化經驗？

The Accelerating (Disappearing) Audiovisual╱Cultural Phenomenon: How does TikTok Bring about an Experience of Alienation?

Instagram is a more image-based social media platform allowing users to visually present themselves and has also become an arena for couples to declare and display their romantic relationships. This study explored the effects of viewing Instagram couple photos shared by others on viewers’evaluation of their own romantic relationships from a social comparison perspective. The results of the experiment found that when viewing photos of couples with better romantic relationships (upward comparison) and higher attractiveness (high appearance comparison), viewers would have a higher negative interpretation of their own romantic relationships, thereby reducing perceived quality of their romantic relationships and subjective well-being. In addition, higher intra-sexual competition tendency would intensify the effect of upward relationship comparison and high appearance comparison on negative interpretation of their own romantic relationships. Theoretical and practical implications on social comparison and intra-sexual competition are discussed.