原住民大學生社交媒體素養對人際關係影響

The Impact of Social Media Literacy on Interpersonal Relationships Among Indigenous College Students

社群媒體不僅改變了人際交往的方式，也影響了個體的文化認同和社會互動模式。對於原住民大學生而言，社群媒體能展現自己的文化特色，也能與廣泛的社會群體進行互動。本研究旨在探索臺灣原住民大學生的社群媒體素養對其人際關係的影響，提出社會支持、心理韌性與自尊在社群媒體素養與人際關係之間的作用。其次，也分析文化認同在原住民大學生人際關係的影響。本研究以問卷調查法於2024/03/01至2023/04/01，通過原住民社群媒體社群、社團、以及研究者的人脈，發放電子問卷超連結，收集問卷282份。研究資料應用PLS 4.0統計軟體驗證研究假設。結果顯示研究模式具有良好信效度與配適度，研究假設驗證了社交媒體群素養正向顯著影響社會支持、心理韌性與自尊，社會支持、心理韌性與自尊正向顯著影響人際關係；文化認同在社會支持、心理韌性與自尊與人際關係之間存在調節作用。本研究依據研究結果提出對於提昇原住民大學生人際關係建議，作為輔導原住民大學生參考。

Social media not only changes the ways of interpersonal communication but also affects individual cultural identity and social interaction patterns. For indigenous college students, social media offers a unique space to display their cultural characteristics and interact with a broad range of social groups. This study aims to explore the impact of social media literacy on the interpersonal relationships of indigenous college students in Taiwan, proposing the roles of social support, psychological resilience, and self-esteem in the relationship between social media literacy and interpersonal relationships. Additionally, the study analyzes the influence of cultural identity on the interpersonal relationships of indigenous college students. The research employed a questionnaire survey method from March 1, 2024, to April 1, 2024, distributing electronic questionnaire links through indigenous social media communities, groups, and the researcher’s contacts, collecting 282 responses. Research data were analyzed using PLS 4.0 statistical software to validate the research hypotheses. The results show that the research model has good reliability, validity, and fit, confirming that social media literacy significantly positively affects social support, psychological resilience, and self-esteem, which in turn significantly positively affect interpersonal relationships; cultural identity ha s a moderating effect between social support, psychological resilience, self -esteem, and interpersonal relationships. Based on the research findings, recommendations for enhancing the interpersonal relationships of indigenous college students are proposed as a reference for their counseling.