2023 第四屆臺灣科學節行銷宣傳

The Marketing of the 4th Taiwan Science Festival

臺灣科學節是教育部及國家科學及技術委員會共同主辦，在活動期間，由教育部下五大科學博物館共同推出超過百種、近千場的各類型精彩科學活動，過去四年已經吸引超過180萬人參與，透過新奇又有趣的動手探究、演示及體驗方式，啟發全民的興趣和好奇心。
為了推廣臺灣科學節並讓更多民眾參與活動，克服有限的行銷經費及拓展受眾，第四屆臺灣科學節以網路行銷為主，透過Line、Facebook及Instagram等社群軟體，輔以IP角色、使用者生成內容濾鏡、異業合作、小遊戲及短影音的創作、關鍵意見領袖的口碑，吸引民眾在臺灣科學節期間走進五大科學博物館參與科學活動。
本篇文章也將分享行銷推廣的成果、檢討及改進的建議。作為臺灣科學教育品牌行銷推廣的參考。

Taiwan Science Festival is co-hosted by the Ministry of Education and National Science and Technology Council. During the Taiwan Science Festival, five science major science museums have promoted over hundred kinds and nearly one thousand sessions of spectacular science activities every year. The festival has attracted 1,800,000 people to attend passionately. Novel and interesting hands-on inquiry, demonstrations and experiential activities have inspired the general public's interest in and curiosity about science.
In order to promote the Taiwan Science Festival, to attract more people to participate in the science activities, to overcome limited marketing funds and to expand the audience, the 4th Taiwan Science Festival focuses on online marketing through social media such as Line, Facebook, and Instagram etc. Intellectual Property Characters, the filter with user-generated content, cross-industry cooperation, the creation of online games and short videos, and the word-of mouth marketing of key opinion leaders have attracted the public to participate in science activities at the five major science museums during the Taiwan Science Festival.
This article will also share the results of marketing promotions, reviews and suggestions for improvement. The results are as a reference for Taiwan science education brand marketing promotion.