彰化縣青年返鄉創業之研究

The Study on Startup Business of Youth Returning Home in Changhua County

各產業在COVID-19的影響下均受到前所未有的衝擊，然而根據相關調查指出我國具有高達六成二的上班族對於創業仍抱持著憧憬，其中以26至30歲的年輕族群最富熱忱。接著，有鑑於彰化縣乃我國除直轄市外，人口數最多的縣市，再加上彰化縣近年來先後推出許多青年創業等多項獎勵來企圖弭平城鄉差距，並吸引青年返鄉。是故，本研究欲了解彰化青年創業動機因素以及彰化縣政府執行青年創業政策之狀況。綜上所述，本研究目的有三：（1）瞭解彰化縣青年創業動機及歷程；（2）瞭解彰化縣青年返鄉創業面臨的困境及需求；（3）探討彰化縣政府創業政策給予返鄉青年的幫助。此外，在研究方法上採取「深度訪談法」，訪談對象為六位青年創業者、二位專家學者以及一位彰化縣政府官員。根據訪談結果，本研究主要發現有四：（1）彰化縣青年「返鄉」的主因乃自我理想實現，其次是家庭因素、轉換跑道和繼承家業等；（2）彰化縣青年「留鄉」的關鍵因素為對工作本身的認同度高以及企業道德與社會責任；（3）除人力、社會與財務資源外，創業的時機最重要，另外時間、團隊、思維與商業模式等問題皆待逐一克服；（4）政府在後期階段輔導時間太短，再加上政策行銷推廣不足，資訊未完全傳達，導致許多人仍不清楚相關政策。最後，本研究依據結果茲形成建議提供彰化縣政府與彰化縣返鄉青年參考之。

Under the unprecedented impact of COVID-19, various industries have experienced profound disruptions. Nevertheless, recent surveys indicate that a remarkable 62% of the working population in our country still harbors aspirations for entrepreneurship, with the 26 to 30 age group exhibiting the highest enthusiasm. Recognizing that Changhua County boasts the second-highest population in the country after direct-administered municipalities and has implemented several incentives for youth entrepreneurship in an attempt to bridge urban-rural disparities and attract young individuals back to their hometowns, this study aims to understand the motivating factors for youth entrepreneurship in Changhua and assess the implementation of youth entrepreneurship policies by the Changhua County government.
In summary, the objectives of this research are threefold:（1）To comprehend the motivation and processes of youth entrepreneurship in Changhua County;（2）To understand the challenges and needs faced by youth returning to Changhua County for entrepreneurship;（3）To investigate the assistance provided by the Changhua County government's entrepreneurship policies to returning youth. Additionally, the research methodology employs in-depth interviews, featuring six youth entrepreneurs, two expert scholars, and one official from the Changhua County government as interview subjects.
Based on the interview results, four main findings emerge:（1）The primary reason for Changhua County youth to ''return home'' is self-realization of personal ideals, followed by family factors, career changes, and inheritance of family businesses;（2）The key factors for Changhua County youth to ''stay in their hometown'' include a high degree of identification with their work and a commitment to corporate ethics and social responsibility;（3）Besides human, social, and financial resources, the timing of entrepreneurship is crucial, and challenges related to time, teamwork, mindset, and business models need to be addressed individually;（4）Government guidance in the later stages is perceived as too brief, coupled with insufficient policy marketing and promotion, resulting in incomplete information dissemination and a lack of awareness among many individuals regarding relevant policies.
Finally, based on these findings, recommendations are formulated to guide the Changhua County government and returning youth in their endeavors.