現代人對宋詞詞句之色彩認知與感受分析

A Studyon Contemporary Viewers’Color Perceptions of Song Poetry

本研究從色彩學與設計應用的角度研究宋詞文學之美，研究方法採用問卷調查，探討受測者對宋詞八闋的色彩感知與感受。研究結果指出，宋詞名句的代表色為紅、橘、藍，普遍感受為高雅、高貴、穩重。本研究透過量化研究，將閱讀詩詞中腦海產生的色彩意境具體延伸到設計中，提供從事設計工作者更扎實的文化涵養、更準確的色彩應用，並提升消費者的美學體驗品質。

This research studies the beauty of Song Ci literature from the perspective of color science and design application. The research method adopts questionnaire survey to explore the color perception and feeling of the testees to the ten syllables of Song Ci. The results of the study pointed out that the representative colors of Song Poetry's famous sentences are red, orange and blue, which are generally perceived as elegant, noble and stable. Through quantitative research, this research specifically extends the color artistic conception generated in the mind from reading poems to design, providing design workers with a more solid cultural connotation, more accurate color application, and improving the aesthetic experience quality of consumers.