互聯網平臺社會責任的法理證成及制度實現——以競爭秩序為背景

Legal Justification and Institutional Realization of Internet Platforms’Social Responsibility: Under the Background of Competitive Order

長期以來，互聯網平臺社會責任未能獲得競爭法學界及實務界的應有重視和系統解讀。大量湧現的互聯網平臺不當侵害平臺內經營者利益的反競爭案件，以及平臺對平臺內經營者的糾紛干預缺位現象，均折射了互聯網平臺社會責任意識普遍缺失。互聯網平臺“守門人”的角色定位、競爭法倡導社會本位原則以及企業所有權負有社會功能，均為互聯網平臺承擔社會責任提供了堅實的法理支撐。互聯網平臺主動承擔社會責任具有明顯的制度功能，既有助於提升競爭法的實施效益，促進平臺自我規制及彰顯競爭法的謙抑精神，還可以有效預防平臺反競爭行為，維護良好的競爭發展環境。為貫徹之，需要賦予互聯網平臺對平臺內部生態系統特定的監管權責，倡導構建平臺競爭促進機制，遵循必要的互聯互通義務，恪守適度的信息披露義務，理性厘定互聯網平臺的競爭邊界。

For a long time, the social responsibility of the internet platform has not been fully valued and systematically interpreted by the academic and practical circles. The emergence of a large number of anti-competition cases in which the internet platform harms the interests of operators on the platform, and the frequent absence of intervention of the platform on the disputes among operators on the platform reflect the general lack of social responsibility awareness of the internet platform. Based on the role orientation of the“gatekeeper”of the internet platform, the competition law advocates the principle of social standard, and the social purpose orientation of enterprise ownership, it is proved that the internet platform should bear social responsibility. The internet platform̓s initiative to assume social responsibility has obvious institutional value. It not only helps to improve the effectiveness of the implementation of the competition law, but also promotes the self-regulation of the platform and highlights the modesty of the competition law. It can also effectively prevent the anti-competitive behavior of the platform and maintain a good competitive development environment. In order to implement this goal, it is necessary to give internet platform specific supervision rights and responsibilities for the internal ecosystem of the platform, advocate the establishment of a platform competition promotion mechanism, follow the necessary connectivity obligations and appropriate information disclosure obligations, and rationally determine the competition boundary of internet platform.