台灣新經濟簡訊Vol.10 No.7

Taiwan New Economy Newsletter

因應新興企業發展，為健全商標審查機制，並與國際商標規範相調和，智慧財產局大舉修正《商標法》，以迎向國際趨勢。智慧局表示，7月1日起新《商標法》上路，任何可喚起消費者產生特定品牌印象的標識，包括影像、全像圖（雷射圖）、氣味或觸覺商標，都可以向智慧局申請商標註冊。

A major revision of the Trademark Act, worked out by the Taiwan Intellectual Property Office (TIPO) with the aim of accommodating the rise of new emerging enterprises by strengthening the trademark examination mechanism and bringing Taiwan in line with international trademark norms, was implemented on July 1. Under the revised act, any kind of logo that is able to evoke a specific brand image in the minds of consumers, including an image, a hologram, a specific scent or tactile sensation, can now be registered as a trademark.