消費券政策面面觀系列一：「振興經濟消費券」政策之規劃與推動

The Views of Consumption Voucher - The Planning and Implementation of Taiwan's Consumption Voucher Scheme to Invigorate the Economy

政府為了振興景氣，於短時間順利推行「振興經濟消費券」（以下簡稱消費券）政策，展現行政團隊的高效率及精確度，廣受國內外矚目。自消費券發放前，各縣市政府、商家等，就競相推出各式的創意促銷方案，2009年1月18日發放後即吸引民眾踴躍使用、加碼消費，掀起整個社會一波波的消費氣勢。

In a bid to inject vitality into the economy, the government implemented a scheme to issue consumption vouchers to every member of the population. The way in which the scheme was carried out smoothly from start to finish within a short timeframe demonstrated the high efficiency and precision of the administrative team, and attracted widespread attention both at home and abroad. Before the vouchers were distributed, local governments and businesses vied with each other in launching all kinds of innovative sales promotions to attract exchange of the vouchers. The scheme created a wave of consumption excitement throughout society, and as soon as the vouchers were issued on January 18, 2009, consumption rose sharply as large numbers of people hurried to spend them.