Pantone色彩系統應用所需職能之研究

A Competency Requirement Study of Pantone Color Systems

近年來印刷產業中唯有包裝印刷市場呈現上升狀態，品牌商在包裝上對顏色特別重視，也經常會使用特別色，全球超過千萬的設計師與生產商以Pantone作為色彩溝通語言，Pantone透過色彩數據化方式應用與管理顏色，相關從業人員若不瞭解Pantone配色系統與數據所表示的意義，在應用上或與品牌方、生產方溝通時會遇到資訊不對等，造成後續生產結果的誤差。本研究透過修正德菲法探討Pantone配色系統應用的職能需求，由專家小組反覆回答問卷，深入瞭解從業人員應用Pantone色彩時所需職能。結果顯示從業人員對Pantone主要職責包含「確認設計色彩需求」、「進行平面設計色彩應用」、以及「驗收與結案」三個階段，前兩階段需要具備技能集中於印刷與色彩相關類別，驗收與結案則是需要具備色彩管理相關職能。

With the Internet technology being welldeveloped, more information communication transfers the entity media to digital development, the method of delivering channels from digital replaces traditional printing products. In traditional printing industries, the packaging industry is obviously growing. The enterprise through the series of visual factors with brand name, sign, standard words, standard colors, etc. to strengthen brand identification, which can show the brand product to stand out. When the customers interact with the product, they will decide whether to buy it or not after 90 seconds. The evaluation got about 62% to 90% from colors, color was the key factor after the customers interacted with the products. Hence, there are more brands with own represent color. The most important of the color trademark was from spot color printing, which was based on Pantone color system to improve the color reproduction for brand color on printing products. Pantone adopts the color statistics to control color, which shows the similar color for the digital media to entity media from color. Nowadays, tens of millions of designers and manufactures have used Pantone to be the universal language of color in the world. The research was aimed to research the competencies needed on Pantone Matching System from graphic design practitioners through Delphi technique. The survey questionnaire was repeatedly answered from the expert group, knowing the competencies needed that current graphic design practitioners applied to Pantone. The research showed the main competencies from graphic design practitioners to Pantone including these three steps from‘The accuracy color needed from design’,‘The color applied from graphic design’, and‘Acceptance and Finished’; before those two steps‘The accuracy color needed from design’,‘The color applied from graphic design’which needed the skills from printing and color, the final steps‘Acceptance and Finished which needed color management competency. The results will provide graphic design practitioners to learn and apply for reference.