吸煙仕女圖到月份牌中的「並蒂蓮」女郎

From the painting of smoking ladies to twins girls in the calendar posters

月份牌作為清末民初一種特有的廣告，也是近代具有代表性的藝術形式之一，深受人們的喜愛和關注。本文以月份牌中的女性為關注重點，硏究美女月份牌廣告畫作品。首先，本文將討論美女月份牌的藝術來源和造型演變，因其較為複雜，故選擇以女性吸煙圖像作為觀察對象，從女性形象與煙商品的結合過程以點及面，用以界定月份牌女郎的歷史前身，並梳理在此發展過程中女性的形象發展。其次，筆者發現於現存的月份牌圖像中，出現大量以雙人女子圖為主體的作品。本文界定這種研究對象的概念為「並蒂蓮」。意圖特別關注月份牌藝術中所包含的「雙生」圖像，試圖通過圖像分析，從畫面內容、構圖特色、人物塑造等方面，探究「並蒂蓮」月份牌圖像從月份牌傳統中的承襲及發展。最後從生產、營銷等方面，簡要分析「並蒂蓮」美女月份牌現象產生之原因、背後之隱喻、傳播之理念及存在之意義，並對這類藝術作品進行簡單評價。

As a special form of advertising in the late Qing Dynasty and early Republic of China, calendar posters are also one of the modern representative forms of art, which deeply arouse people’s affection and attention. With the women in calendar posters as key focus, this article conducts research on the belle-oriented calendar picture works.
First of all, this article will discuss the art source and form evolution of the belle-oriented calendar posters, however, because it is relatively complex, this article chooses the painting of smoking ladies as the object of observation, and uses the minority to bring along the majority from the combination process of female images and tobacco commodities so as to define the historical predecessor of the calendar girls, and sort out the female image development in this process.
Secondly, the author has found that in the existing calendar pictures, there are a large number of works with double woman figures as the subject. It is intended to specially focus on the double woman figures contained in the calendar art, and try to explore the development of the“twins-like”image and their inheritance of the traditional belle-oriented calendar posters from the picture contents, composition features and characterization, etc. through image analysis.
Finally, it makes a brief analysis on the causes, the hidden metaphor, the concept of communication and the existence significant of the double woman figures phenomenon from the production, marketing and other aspects, and conducts a simple evaluation on such works of art.