國立政治大學學術集成平臺之網站使用者行為分析

Analysis of Website User Behavior for Academic Hub of National Chengchi University

近年來許多大學圖書館開始轉型，發展基於作者視角呈現機構研究成果之學者庫或學術集成平臺，以彌補目前機構典藏以文章為視角呈現不利於資訊傳播的問題。據此，國立政治大學圖書館將原始的機構典藏系统改寫，將其發展為政大學術集成平臺，使其內容具有更廣泛的研究者資訊、提供多元及視覺化功能，以及以作者視角呈現研究者資訊。為了解此一平臺的使用者行為，本研究採用xAPI 針對使用者操作歷程進行記錄，並透過使用者行為分析了解整體使用者、不同地區使用者，以及下載論文次數高低使用者的行為特徵及行為轉移模式，對於了解使用者如何操作政大學術集成平臺、如何改善經營模式，以及如何優化其平臺網頁與功能設計具有參考價值。

In recent years, many university libraries have begun to develop scholar repositories or academic hubs that can present institutional research results from an author’s perspective instead of the perspective of articles used in the most current institutional repository systems. Accordingly, National Chengchi University Library reshaped the original institutional repository system as an integrated platform called NCCU Academic Hub with a broader range of researcher information, multiple and visualized functions, and an author’s perspective on researcher information for more effectively spreading academic research outcomes. In order to understand the user behavior of this platform, this study used xAPI to record the users’operation historical processes, and through user behavior analysis, we hope to understand the behavior characteristics and behavior transfer patterns of users in general, users in different regions, and users with high or low download frequency of papers. The analysis is valuable for understanding how users operate the platform, how to improve the service model of this platform, and how to optimize the web pages and functional design of this platform.