旅館產業創新數位跨域職能人才培育之研究

A Study of the Talent Cultivation in the Interdisciplinary Competencies of Digital Innovation in the Hotel Industry

近年來為配合世界數位趨勢及國家政策，旅館產業可藉由創新與科技化新興來提升其服務品質，未來旅館產業展現跨域及結合數位之創新職能更益顯重要。本研究以質量交錯及兼具方式進行，旨在建構及培育我國旅館產業創新數位跨域職能人才，主要內容包括內涵探索及建構評估準則。本研究以文獻分析及質性研究萃取出我國「旅館創新數位跨域職能」內涵，結果為四大構面28準則題項；再以模糊德懷術（Fuzzy Delphi）完成我國旅館創新數位跨域職能準則。綜合上述方法共定出我國旅館創新數位跨域職能內涵及構面準則，包括「物聯網導入與管理」、「大數據分析與資料探勘」、「旅館數位行銷」、「數位工具之科技應用」等四大構面共21準則。研究結果可提供我國未來旅館數位人才評估之用，具有學術及實務意義之研究貢獻。

In response to the world's digitalization trend and national policies in recent years, the hotel industry is seeking to enhance its service quality through innovativeness and emerging technologies. In the future, it is becoming increasingly important for the hotel industry to demonstrate competencies in innovation across disciplines and digitalization domains. This study adopts both qualitative and quantitative methods to construct and cultivate talents with interdisciplinary competencies in the digital innovation of Taiwan's hotel industry, including connotation exploration and establishment of evaluation criteria. By means of literature review and qualitative research, this study extracts the contents of ''hotel digital innovation interdisciplinary competencies.'' The research results reveal four dimensions and 28 criteria. Fuzzy Delphi is then applied to complete the evaluation criteria of digital innovation interdisciplinary competencies in Taiwan's hotel industry. According to the above, four dimensions and 21 criteria are extracted, including ''IoT introduction and management,'' ''Big data analysis and data mining,'' ''Hotel digital marketing,'' and ''Scientific applications of digital tools.'' The research results can be used as a reference for Taiwan's hotel industry in recruiting talents in the future, with considerable research contribution in terms of academic and practical implications.