以北港武德宮宗教文化為基底創意商品設計之研究

Creative Products Design Based on Beigang Wude Temple Religious Culture

在全球化下，在地品牌必須通過在地的獨特性和代表性來管理，成為國際市場上不可替代的獨特品牌。觀察台灣的文化特色和資源，宗教是近年來政府旅遊推廣的重點。宗教場所充滿了建築、歷史、美學和文化元素。宮廟不僅為信徒提供了精神寄託的場所，也為他們提供了聚集的機會，並且也增強了社區凝聚力、傳播當地文化和傳統藝術與技能。本研究針對北港武德宮的商品進行調查，旨在民眾容易識別的本地化背景下，找出共同意識的象徵符號，並嘗試尋找一種文化認同的特徵以應用於商品外觀。本研究還將採用半結構式訪談和參與式觀察法來分析宗教文化和創意商品的結構。在這項研究中，對北港武德宮進行了調查，從相關文獻探討、規模設計、調查和數據分析，以分析與情感設計相關的因素，這些因素將宗教文化元素轉化為文化和創意設計。本研究結果可提供設計師及相關設計研究上有一具體清楚的參考。

Under globalization, a local brand must be managed by strengthening local uniqueness and representativeness to become a unique brand that is irreplaceable in the international market. An examination of Taiwan’s cultural characteristics and resources shows that religion has been the focus of the government’s tourism promotion in recent years. A religious site is filled with architectural, historical, aesthetic, and cultural elements. Through online marketing and multilingual introductions, the government has packaged Taiwan’s religious culture into a brand. Temples not only provide devotees with a place for spiritual sustenance but also provide an opportunity for those who subscribe to the same beliefs to gather together for a common purpose, in the process enhancing community cohesion and transmitting local culture and traditional arts and skills. This study is mainly to investigate the Beigang Wude Temple, is to find out a symbol sign of common consciousness within the context of localization recognized by people easily and try to search a character of cultural identity for application to appearance of products. This study will also adopt methods of semi-structured interview and visiting observation to analyze the structure for products of a religious cultural and creative brand. In this study, Beigang Wude Templ was investigated, where literature reviews, scale designs, surveys, and data analyses were performed to analyze emotional design-related factors employed to convert religious cultural elements into cultural and creative designs. The results of this study could provide a specific and clear reference for designers and related design studies.