以建構主義設計專題導向學習課程之實證研究──以行銷學程為例

Empirical Research of Project Based Learning Curriculum Design Using Constructivism - Taking a Marketing Program as an Example

本研究以某科技大學管理類科系之行銷學程為研究個案，希望透過建構主義的理論進行專題導向學習之課程設計，以問題導向學習與以賽代訓之情境學習方法提高學生之生氣勃勃與自我效能激勵因子，進而促進其就業力之提升。研究結果顯示，專題導向學習之課程設計在目前以學習者為主體的教學理念中，除了有助於學生經由一次又一次地完成專題而獲取知識外，亦有助於學生藉此獲得正向學習經驗的累積，從中獲得更多自信。上述課程設計方式有助於學生畢業後於面臨工作困難時，能有足夠的自信與正向經驗，從中解決問題並促進其就業力之提升。

This study takes the marketing program of a management department of a university of technology as a research case. Hoping through the constructivism to design a project based learning curriculum. The curriculum will enhance the students' thriving spirt and self-efficacy by using the situated learning method of problem based learning and replacing the training with real competition. Then they can improve their employability. The research results show that the project based learning curriculum design in the current learner-centered teaching concept, not only helps students acquire knowledge by completing a series of projects, but also helps students gain positive learning experience and gain more confidence from it. The aforementioned program design helps students to have sufficient confidence and positive experience when faced with job difficulties after graduation, so as to solve problems and improve their employability.