台灣紡織業商業模式創新的數位化轉型

Digital Transformation of Business Model Innovation in Taiwan's Textile Industry

有鑑於勞動成本提高、加入世界貿易組織後之貿易衝擊，仍留在台灣的紡織業遭遇許多經營、生產的問題與障礙。再加上業者對提升業績所需的技術不夠完備、資源不足，導致生產、決策效率不佳，紡織產品創新研發停滯不前。因此，本研究以台灣紡織業高階主管及負責人為研究對象，技術完備等級(Technology Readiness Level)、科技焦慮(Technology Anxiety)為自變數，感知利益(Perceived Benefits)、感知成本(Perceived Costs)為中介變數，分析其對企業數位化轉型意向(Digital Transformation Intention)之影響。研究使用描述性統計、信效度分析、變異數分析、迴歸分析。研究結果顯示：紡織業的技術完備等級分別會正向、負向顯著影響其對數位化轉型的感知利益、感知成本；紡織業的科技焦慮分別會正向、負向顯著影響其對數位化轉型的感知成本、感知利益；紡織業之感知利益、感知成本分別會正向、負向顯著影響其數位化轉型意向。最後，本研究根據研究結果，提供實務建議予紡織業高層主管與負責人、推廣數位化轉型之相關軟硬體廠商與政府單位，以及後續相關研究參考。

In view of the rising labor costs and the trade impact after joining the world trade organization, the textile industry in Taiwan has encountered many operational and production problems and obstacles. This, coupled with the lack of technology and resources needed to improve performance, has led to poor production and decision-making efficiency and stagnation in the research and development of textile product innovation. Therefore, this study was conducted to analyze the impact of technology readiness level and technology anxiety as independent variables and perceived benefits and perceived costs as mediating variables on the digital transformation intention of Taiwan’s textile industry executives and managers. The study used descriptive statistics, reliability and validity analysis, analysis of variance, and regression analysis. The study results show that the technology readiness level of the textile industry positively and negatively affects the perceived benefits and perceived costs of digital transformation respectively. Technology anxiety in the textile industry positively and negatively affects the perceived costs and perceived benefits of digital transformation respectively. Perceived benefits and perceived costs in the textile industry positively and negatively affect digital transformation intention. Finally, based on the research findings, this study provides practical recommendations to senior executives and company managers in the textile industry. It is also recommended to promote the digital transformation of related software and hardware vendors and government agencies, as well as the subsequent related research reference.