從政治跨足廣告的數位行銷引領者：決策公關創辦人暨聖火傳媒科技股份有限公司總裁──吳孝明

A Leader in Digital Marketing from Politics to Advertising Wu Xiao-Ming Rex PR Consultants of Holy Fire Media Technology Co., Ltd. Founder and President

人稱數位行銷專家的吳孝明，在廣告界奮鬥三十年，擁有豐富的廣告經驗。曾是決策公關創辦人，2004 年從臺灣跨海到中國大陸發展，服務過多家客戶，擔任北京奧美行動行銷總經理，之後歷任易車公司副總裁、新意互動廣告公司總裁、宣亞國際首席戰略官、華誼嘉信聯席總裁等職務，現任聖火傳媒科技股份有限公司創辦人兼總裁。積極投入各項兩岸廣告活動，擔任諸多獎項的評審，並在兩岸多所大學擔任客座教授，無私的把經驗分享給後輩。 個性熱情、好相處的吳孝明，在兩岸廣告業界都有好人緣；待人處事上重視「同理心」，與人保有良好的溝通。數位時代變遷快速，他保持初心，即使已經是數位行銷專家，還是不停吸收新知，不讓自己落後於時代，數位行銷不只是他的工作內容，更是他生活中的一部份。 於2018年獲得中國金鼠標數位行銷大賽「金鼠標十周年－數位行銷特別貢獻人物」，在數位行銷領域的貢獻，贏得業界的極高評價，但吳孝明沒有因此停滯，而是帶著這股力量，繼續為廣告產業奉獻自己的力量。

Having worked in the advertising industry for 30 years, Wu Xiao-Ming is a digital marketing expert with rich advertising experience and the founder of Rex PR Consultants. In 2004, he moved from Taiwan to China and further developed his craft, fulfilling the needs of many clients along the way. There, he served as the general manager of Beijing Ogilvy Mobile Marketing in 2004. He later served as the vice president of Bitauto, the president of Xinyi Interactive Advertising, and the chief strategy officer of Xuanya International. Wu Xiao-Ming is also the founder and current president of Holy Fire Media Technology Co., Ltd. in China. He actively invests in various cross-strait advertising activities, serves on the committee of many awards, and is invited as visiting a professor to many universities on both sides of the Taiwan Strait. He selflessly shares his experience with the younger generation. With a warm personality and easy to get along with, Wu Xiao-Ming has a tremendous standing in the advertising industry in both Taiwan and China. He values empathy and maintains positive as well as open communication when working with others. Despite the fact that the digital age has led to many rapid changes, he still maintains his original intention, and even though he is already a digital marketing expert, he remains committed to absorbing new knowledge in order to not be left lagging behind. Digital marketing is not merely content from his job; it is part of his life. In 2018, Wu Xiao-Ming won the 'Golden Mouse 10th Anniversary-Special Contributor to Digital Marketing' award. His contribution in the field of digital marketing has garnered high praise in this industry; however, he has yet to stop. With strength, he whole-heartedly continues to contribute to the advertising industry.