用生命承載創意重量的廣告人：電通新極現廣告股份有限公司執行副總經理暨創意長──詹朝棟

An Advertiser Who Uses his Life to Carry the Weight of Creativity Mark Chang Dentsu X-Line Co., Ltd. Executive Vice President and Chief Creative Officer

不喜歡會計系的一成不變，所以畢業後就轉換跑道，投入廣告界。畢業於輔仁大學會計學系的詹朝棟，1981 年跨領域進入廣告公司，從基層創意人員做起，一路深耕將近四十年的歲月，1996 年的經典電視廣告「有緣、無緣，大家來作伙，燒酒喝一杯，乎乾啦，乎乾啦」！正是他的代表作，對「廣告的熱愛、創意的堅持」是他不變的態度。 擁有典型水瓶座想像力豐富、好奇心強烈、創意力十足特質的詹朝棟，他知道做廣告創意，完美程序的標準在他心中，所以親身投入指導團隊，參與其中；他認為創意必須具有觀點，而不是包裝，所以廣告才有辦法產生消費者觸動；他不怕創意佔據生活，所以生活中的日常都是他靈感的來源。 獲獎無數的詹朝棟在2008 年榮獲「傑出廣告創意人獎」外更獲得許多廣告指標獎項的殊榮，歷年來更是臺灣各廣告獎的評審委員。廣告產業對於詹朝棟而言，最甜美的果實就是將廣告融入消費者生活中的一部分；而詹朝棟對於廣告產業而言，就是他一直都在，從他的作品、從他做過的事、從他告訴我們的話。

Before graduating from the Department of Accounting at Fu Jen Catholic University, Mark Chang already knew that he would not like a mundane career in accounting. Therefore after graduation, he switched to the advertising industry. In 1981, he entered an advertising company and gained experience across different fields. Starting from the grassroots creative personnel, he has been plowing all the way for nearly 40 years. A TV commercial that he created in 1996 became a classic, which is considered a masterpiece. His love of advertising and insistence on creativity are his constants. Mark Chang has a typical Aquarius imagination: strong curiosity and full of creativity. He knows that the standard of perfect procedures in advertising creativity is in his mind, so he personally dedicates himself to not only guide but also participate in his team. He believes that creativity must have a point of view, and not merely be packaging, so that advertising can touch customers. He is not afraid of creativity occupying his life, because his source of inspiration stems from his daily life. Mark Chang is a multi-award winner of highly prestigious awards in advertising, including the 'Outstanding Advertising Innovator Award' in 2008. Over the years, he has served on the committee of numerous advertising awards in Taiwan. For Mark Chang, the sweetest fruit of the advertising industry is the integration of advertising into consumers’ lives. For the advertising industry, no matter from his works, what he has done, or what he has told to us, Mark Chang is always present.