眾包中創意設計任務的內因激勵機制分析

Internal Incentive Mechanisms for Crowdsourced Participants in Creative Design Tasks

眾包(Crowdsourcing)具有開放性創新、優化成本效益等優勢，更是設計發展的趨勢，一般的使用者透過網路進行數位化創意設計任務，本研究目的在瞭解創意任務中影響內因激勵的因素；研究結果從內部動機的四個維度：娛樂、個人發展、人道主義和地位發現：﹙1﹚娛樂是參與者體驗獎勵的最重要維度。﹙2﹚遊戲化和樂趣為推動娛樂方面主要激勵因素。通過激勵內因機制獎勵策略，提出未來的研究方向與建議，幫助運行新的創意設計任務獎勵策略，推展新的設計革命浪潮。

Growth in crowdsourced web platforms has produced a wide variety of opportunities for matching skills with employers. Participants in crowdsourcing systems are experiencing an increasing degree of choice and control over the tasks available to them. If requesters can correctly determine a participant’s internal incentive mechanism, they will be more able to configure and assign tasks. Correctly configured and assigned tasks will result in improved outcomes from crowdsourced creative design projects. This paper presents the results of a survey concerning crowdsource participant opinions on internal incentive mechanisms during the completion of creative design tasks. A survey was issued and consisted of four primary dimensions of internal motivation: entertainment, personal development, humanitarian, and status. Pearson’s Correlation coefficient and linear regressions were used to analyze the data and it was found that entertainment, was the most important dimension for participants to experience a feeling of reward. Gamification and fun appeared to be driving the primary incentive effect within the entertainment dimension.