The cross-border higher education had supplied many new programs to fit the change of globalization and knowledge economy. Nations recruit international talents to develop human capital and take advantages of competition. Most of institutes provide scholarship, unique programs, and strategies to attract foreign students for exploring market map. New cross-border higher education institutes use enterprise policy, free trade, regional collaboration, convenient services, and technological skills to expand the international market of higher education. This article aims at exploring the impact factors of political and economy to understand the competitive changes of cross-border higher education market.