社區共食媒合平台設計與行銷之研究

"近年來，許多人離鄉背井到北部工作，因此外食及租屋的族群逐漸增加，而食 安問題也日趨嚴重，成為消費者所關心的話題。許多消費者希望在下班後能夠親自 下廚，吃一頓健康且安心的菜餚。但他們往往遭遇一些困難，例如：沒有時間、沒 有廚房或不知如何烹飪等，導致他們的想法遲遲無法實現。此外，現代人多是組成 小家庭，加上食量不容易掌握，在食材的份量準備上也比較麻煩，容易有浪費糧食的狀況產生，而即使想與鄰居共食，社區的疏離感也無法達成心願。本研究有鑑於以上這些現象，利用評估研究法設計了「大家來作伙」社區共食媒合平台，希望能解決上述的問題。「大家來作伙」在平台上會幫消費者進行媒合配對，並以共享經濟的方式進行搭伙，藉由「有錢出錢、有力出力」之合作方式，結合有上述需求的消費者一起用餐，讓消費者即使在下班後，在吃一頓健康晚餐的同時也可以交到朋友，而搭伙的費用則是分攤計算，依據每位消費者的貢獻度，對他們收取一定比例的費用，不僅收取費用方式合理，還創造了一個兼具健康與社交的社群平台。消費者透過「大家來作伙」搭伙平台不但可以省時又能吃得健康安心，並透過此平台交朋友、互相分享心得，感受到「家」的溫暖。"

"In recent years, many people chosen to leave their homes to work in the north. As a result, the number of people who eat out and rent houses has gradually increased, and food safety problem has become increasingly serious and has become a concern of consumers. Many consumers hope them can cook and eat healthy food after get off work. But they often encounter some difficulties, such as no time, no kitchen, or do not know how to cook, etc., as a result, their ideas have not been realized. In addition, most modern people form small families, moreover the amount of food is not easy to grasp, it is more troublesome to prepare the amount of ingredients, and it is easy to waste food. Even if they want to eat with their neighbors, the sense of alienation in the community cannot possible meet their wish. In view of the above phenomena, this research uses the evaluation research method to design the “Coeating” community eating together matchig platform, hoping to solve the above-mentioned problems. “Co-eating” helps consumers match on the platform, and builds partnerships in a shared economy. Through the cooperation method of “Donate whatever you can”, consumers who have the above-mentioned needs have a meal together, so that consumers can make friends while eating a healthy dinner even after work, and the cost of partnering is calculated based on the contribution of each consumer, and they are charged a certain percentage of fees is not only a reasonable way of charging fees, and also creates a healthy and social platform. Consumers can not only save time but also eat healthy and safe foods through the “Co-eating” platform, and allow consumers to make friends, share their experiences and feel the warmth of “home” through this platform."