園區型文創企業之動態能力研究

A Study of the Dynamic Capabilities of Cultural and Creative Businesses Based in Cultural and Creative Park

本研究主要動機為企圖探討園區型文創企業能力建構的過程，並且以動態能力作為研究觀點。目的一是探討園區型文創業者應具備的能力，作為業者擬定企業策略時的參考；二是歸納出文創企業動態能力建構的過程，做為企業自身策略研擬、未來園區規劃、政策補助及輔導廠商時的思考工具。本研究一開始以深度訪談的方式切入，然而隨著訪談專家背景多元性及人數增加，經過二至三輪的對話，逐漸以建構式紮根理論的方式完成。訪談18位專家，進行編碼分析之後，歸納出經營能力、觀光建構能力及文化涵養的相關結果，並發展出文創業者的能力建構流程作為理論發現，以做為未來相關政策擬定以及文創企業經營者參考的架構。

"This research intends to explore cultural and creative businesses’capability building process, and research from the perspective of dynamic capabilities. This research examines the capabilities needed for a cultural and creative business so that business owners can reference this information in their strategic development. Additionally, this research maps out the process of building dynamic capabilities for a cultural and creative business. The research results could be used as a tool for cultural and creative parks planning projects, subsidy applications, and business consultations. To focus the research subjects on the topic, the main scope of the discussion and studying targets was limited to cultural and creative businesses. This research began as a set of in-depth interviews; however, as the number of interviewees increased and their background diversified, and after two to three rounds of conversation took place, the research gradually shifted to using constructed grounded theory. This research interviewed 18 professionals in the creative industries. After the interviews were coded for analysis, results were categorized into three capability categories: managerial development, cultural cultivation, and tourism building. The research also developed a flowchart on the cultivation of a creative industry entrepreneur as a reference framework for future policymaking and business management."