承載經驗與記憶的博物館文化商品設計：電話「布」

Museum Cultural Product Design that Carries Experience and Memory:“Tele-cloth”

本研究展現以博物館館藏物件研究為本，進行博物館文化商品的設計開發創作的歷程。本文以博物館電信文物藏品的研究結果為基礎，透過博物館文化商品設計開發程序，開發具經驗與記憶承載之博物館文化商品，同時呈現設計開發過程、結果，以及傳遞的文化教育意涵。研究者以民國51年的電話號碼簿及其高雄區頁面為個案，對號碼簿外觀、頁面版面、內頁內容進行內容分析，將分析結果轉化設計，產製為「臺灣電話布」的文創商品。研究結果包括從電話號碼簿的工商電話、工商廣告所佔版面多寡、內容類別，以及電話號碼升碼公告、電信文宣與愛國教育宣導等物件分析結果，一覽當年社會民生與主要的經濟活動；依循本研究所提出，融入行銷觀點之5階段、12個步驟的博物館文化商品設計開發程序，逐步展示創作實務及其傳遞的教育文化內涵。以上結果可提供博物館文化創作實務工作者參考。

This research presents the progress of the design and development of the museum cultural products, which is created based on the museum collections. This study is based on the research result of the museum’s telecommunication collection, and through the museum’s cultural products design and development process to create cultural products that carry the museum’s experiences and memories, as well as deliver cultural education. The researchers used the Taiwan telephone directory from 1962 and its Kaohsiung area page as a case study to analyze the physical appearance, page layout, and contents, then transform the analysis results into a design, hence the creative product “Taiwan tele-cloth”. The research results include the analysis of industrial and commercial telephone numbers in the telephone directory, the amount of space occupied by industrial and commercial advertisements, content types, as well as phone number upgrade announcements, telecommunications, and propaganda, etc., which gives a glance at people’s social and main economic activities of the year. By following the 5 stages and 12 steps of the museum’s cultural product design and development process proposed by this research, which have been integrated into the marketing perspective, it gradually demonstrates the connotations of the creative practice and educational culture it conveys. The results above can be provided to the museum’s cultural creation practitioners for reference.