英文摘要 |
Learning motivation is the main type of motivation that affects student learning, and it may also affect their learning achievement. Therefore, it's important for an educator to look for a method to improve students' learning motivation in order to enhance their learning achievements. Based on the two-factor theory, this study determined learning motivation is consisted by two major factors, the motivation factor and hygiene factor. The Study explored the relationship among learning motivation, learning attitude and learning achievement. The study used purposive sampling method and a questionnaire survey were conducted on the students who had participated in a national ''marketing plan'' competition. The results of the study found that students do have different learning achievements under the influence of the motivation factor and hygiene factor, and learning attitudes have a mediating effect between the two learning motivation factors and learning achievements. Furthermore, this study found that the students' motivation factors and hygiene factors in different education systems have different effects on learning attitudes and achievements. Therefore, teachers should employ different teaching methods for students with different learning motivations to ensure that they are teaching in accordance with the students ' aptitude. |