英文摘要 |
The study aimed to explore the relationship among service quality, perceived value, satisfaction and repurchase intention of New Formosa Sport. The study used a questionnaire-based survey by convenient sampling customers of New Formosa Sport. 422 valid questionnaires were collected. Data was analyzed by confirmatory factor analysis (CFA) and structural equation modeling (SEM). Statistical results and findings were concluded as the following: Service quality has positive influence on perceived value and satisfaction. Service quality can enhance repurchase intention through perceived value and satisfaction. Perceived value has positive influence on satisfaction and repurchase intention. Satisfaction has positive influence on repurchase intention. Finally, according to the research results, this study proposed some suggestions could help improve future planning of marketing, strategies for New Formosa Sport. |