紙的感性研究──以文化用紙為例

Kansei Study on Paper-Taking Writing and Printing Paper as Examples

紙在我們的日常生活中扮演很重要的角色。無論是書籍、雜誌、名片、證書、獎狀或傳單等等，皆是文化用紙的應用層面；然而，卻少有關於紙的感性研究。本研究之目的為探討文化用紙類，常用於印刷業的印刷用紙之感性意象，以及其在觸覺感受、視覺感覺與視觸覺感受上是否有相關性。本研究從造紙廠所提供之文化用紙樣本挑選出24種紙品做為實驗樣本，並請20位具有紙的專業知識之專家挑選適合用來描述紙類之視覺與觸覺感性語彙。由30位受測者進行三階段的實驗，分別為觸覺實驗、視覺實驗與視觸覺實驗，在所提供的意象尺度上評分。以感性工學的理論基礎，將視覺感受、觸覺感受與視觸覺感受數值化並應用複迴歸分析建構紙的屬性與感性之關聯性。應用複迴歸分析探討紙的屬性包括：基重、厚度、光澤度、平滑度、不透明度、白度及鬆度，在觸覺感受、視覺感受與視觸覺感受之於「優質的」、「柔和的」與「專業的」三個感性意象上之影響程度。結果得到，觸覺上，厚度越厚越有優質的感覺。厚度越薄，平滑度越低，鬆度越高時，越有柔和的感覺。厚度越厚的紙，越有專業的感覺。視覺上，不透明度越高越有優質的感覺。平滑度越低時，越有柔和的感覺。不透明度越高的紙，越有專業的感覺。視觸覺上，不透明度越低時，越有柔和的感覺。在「優質的」與「柔和的」意象中，觸覺與視觸覺之意象感受具有顯著相關，視覺與視觸覺具有顯著相關；在「專業的」意象中，觸覺、視覺、視觸覺之感性意象皆有顯著之相關性。實驗的結果可作為紙的製造及使用上的參考。

Paper is commonly used in our daily life. It plays important roles in many aspects of life. However, there are only a few studies related to paper. Hence, this study tried to construct the perceptual images of writing and printing paper. As there are numerous categories of paper, this study limited the scope to the most frequently used kinds of paper for printing industry. This study adopted Kansei Engineering method to explore the relationships between paper and the people’s emotion. Three Kansei words and 24 paper samples were used in the experiment. 30 participants were asked to measure the intensity level of feeling for sense of touch, sense of sight and sense of touch & sight toward the 3 Kansei words against each sample during the experiments. The results of this study, hopefully, can serve as references to the paper industry and printing industry, as well as books designers.