公眾環境態度對節能策略履行意願影響之研究

The Influence of Public Environmental Attitude on the Implementation Intention of Energy-saving Strategies

環境污染問題已經引發諸多關於節能低碳生活的探討與實踐。在上海市經濟建設發展與低碳試點踐行的數年中，先後採取了數項生活節能政策以應對城市高能耗與環境污染問題。本研究通過環境態度與節能策略面向的問卷量表對上海市居民展開網路問卷調查，經因素分析，環境態度的調查結果萃取出“生存的極限”、“反人類中心主義”及“自然界的平衡”三個因素構面，與新環境典範（NEP）量表的三個主題相對應；生活節能策略量表萃取出“物資節約與再利用”、“公共資源的合理使用與維護”、“建築空間環境的節能與環保”、“節約電能”、“低碳交通”五個因素構面。經差異分析發現不同年齡及教育程度的群體在環境態度及生活節能策略踐行意願度的部分因素構面存在差異；通過典型相關分析，發現環境態度的“生存的極限”、“自然界的平衡”因素與日常生活節能措施的五個因素構面之間呈顯著正相關，初步驗證了群體的環境態度與日常生活節能行為意願度之間的顯著影響，並為將來推廣更多的節能策略提供了依據。

Environmental pollution has caused many discussions and practices on energy conservation for low-carbon life. In the process of economic development and low-carbon pilot practice of Shanghai in recent years, several energy-saving policies have been adopted to cope with the problem of high energy consumption and environmental pollution. This study conducted an online questionnaire survey on Shanghai residents based on the questionnaire scale of environmental attitude and energy-saving strategies. Through factor analysis, the survey results of environmental attitude extracted three factors including ＂Limits to growth＂, ＂Anti-anthropocentrism＂ and ＂Balance of nature＂, which corresponded to the three themes of the new environmental paradigm (NEP) scale. Five factors including ＂Energy-saving behaviors with living goods＂, ＂Energy-saving behaviors with public resources＂, ＂Energy-efficient buildings＂, ＂Electricity saving＂ and ＂Low-carbon transportation＂ were extracted from the life energy-saving strategy scale. Through canonical correlation analysis, it is found that there is a significant positive correlation between the environmental attitude and energy-saving strategies of daily life. This research provides a basis for the promotion of more energy-saving strategies of daily life in the future.