國家基金投資影視內容產業之挑戰與對策

PROBLEMS AND COUNTERMEASURES OF GOVERNMENT FUND'S INVESTMENT IN FILM AND TELEVISION CONTENT INDUSTRY

本研究係在探討投資影視內容產業，是否適合作為國家戰略與政府基金促進產業升級的手段。研究結果發現，若不加緊善加利用網路與科技發展下的新媒體，將會助長外國進口之影視內容侵吞本地市場，並擴及海外市場。甫成立的文化內容策進院，因為代理國家執行影視內容投資，必須要審慎為之，才能有效振興我國影視內容產業，並藉其有效傳播並重塑臺灣良好的國際形象。

This research is about whether the film and television content industry is suitable for national strategy and government funds investment as a mean s to promote industrial upgrading. The results of this research found that if we do not step up and make good use of the new media under the development of the Internet and technology, it will encourage foreign imported of film and television content to in vade the local market and expand into the overseas market. The newly established TAICCA, because acting for our government to implement film and television content investment, must be cautious in order to effectively revitalize the industry, and use it to effectively spread and reshape Taiwan's good international image.