從觀光政治學分析台灣、香港與澳門之旅遊地競爭力

An Analysis of Destination Competitiveness of Taiwan, Hong Kong and Macau from the Perspective of Tourism Politics

本研究之目的在實證驗證「外資來源國效應」對外資來源國旅遊競爭力之影響。本研究將中國大陸台商、港商與私營企業之陸籍員工視為中國員工出境旅遊市場之一市場區隔，而以其為研究母體，並採立意抽樣法與問卷調查方式，自中國大陸境內四家台商、兩家港商、與三家中國私營企業之陸籍員工中，分別取得191、145與170等共506位受測者組成研究樣本以提供所需之初級資料。藉由重複測量變異數分析法之檢測結果顯示：「外資來源國效應」對外資來源國旅遊競爭力具部分顯著之負向影響，而台港兩地間之旅遊競爭力差異亦不顯著

The purpose of this study was to examine the‘Country-of-Origin Effect of Foreign Investment' on the competitiveness of tourism destination empirically. Since employees of HK-, Taiwanese-, and domestic private-funded enterprises in China represent one of the Chinese outbound employee travel market segments, they were treated as the research population of this study. Primary quantitative data were collected through structured questionnaires from a sample consisting of 506 Chinese employees respectively 145 from two HK-funded, 191 from four Taiwanese-funded and 170 from three domestic private-funded enterprises by purposive sampling. The results of Repeated Measures ANOVA show that (1) the COO effect of FI is of negative influence and partial significant impact on competitiveness of the tourism destinations; (2) there is no significant difference found between the destination competitiveness between Taiwan and Hong Kong.