Mediatization is now considered as part of a broader paradigm shift within media and communication research. In this context, the current research represents an attempt to discover a new approach to a diachronic study of sub-culture from the perspective of mediatization. More specifically, it aimed at constructing a universal theoretical model to study sub-cultures that not only explains the changes in communication and media during a particular period of time but also captures long-term interrelation processes between media and social and cultural changes. Additionally, this study explored the possibility of incorporating communicative figurations—the new mainstream approach to mediatization—into empirical studies.