屏東六堆客家地區發展第六級產業評估指標建構之研究

The Study on Evaluation Indicators of Lui-Dui Area Ripen the 6th Industry

農業一直是台灣產業發展的基礎，近年來面對因全球化而快速變遷的現況，產業整體競爭態勢改變，重視「晴耕雨讀」的六堆客庄地區，其在地農業發展受到氣候異常的衝擊，由自給自足走向全球共同市場，以農務為主的客家族群如何因應及調整其產業結構，為本研究探究的重點。本研究從台灣農業地理研究及全球化新區位理論的基礎下，對經濟地理學進行重新的理解，即探究在面對全球共同市場壓力下，六堆客庄的農地利用變遷與資源變化，並透過模糊層級分析法建立評估指標，嘗試檢視屏東六堆地區在面對全球化時代中，如何透過第六級產業的核心概念，讓傳統產業能夠舊瓶裝新酒，賦予新生命，藉此促進地區活化與再生。
經由研究發現，企業經營與策略面的權重值最高，關鍵在於近年來台灣加入世界貿易組織與受到全球化影響，農業的經營面臨著農產品開放進口、生產成本高漲、農業人口老化等問題，導致兩岸關係的變化及產業結構的變遷，以至於原本的傳統農業走向高經濟價值的精緻農業，因此，農業經營發展勢必要有新的規劃思維與因應策略，才能邁向永續發展。然而，傳統產業如何透過有效的經營模式與策略，除了建立客庄在地農業的自有品牌外，也應思考如何推廣在地農業的產品銷售。

Agriculture is a basic industry to promote Taiwan economic development, and the industrial competitive situations change rapidly in facing globalization today. The local agricultural development was impacted by abnormal climate change, on the other hand, local agricultural development relied on self-sufficiency economy to international trade market mechanism. Agriculture is the main industry of Hakka, but how do they respond and adjust the industrial structure.
In addition, this study tries to establish the evaluation indicators of the 6th industry in Lui-Dui Hakka village via AHP analysis in the age of globalization age. Hakka try to introduce product processing and marketing from the core concepts of the 6th industry. We hope to retain value-added products and inspire a diverse business model. Let traditional industries can make new wine in old bottles, giving new life to promoting regional activation and regeneration. We found that the highest weight value of evaluation indicators of the 6th industry are business management and strategies. The main reason lies to Taiwan’s accession to WTO and globalization affected in recent years. The difficulty of agricultural management is to face agricultural imports, rising production costs, and the farmer aging. So that the traditional agricultural production street to high economic value. The management of agriculture is bound to have new thinking and strategies in order to move towards sustainable development. Traditional industries by effective business model and strategies establish its own brand of Hakka local agriculture, and think about how to promote their products.