以高齡者反毒宣導歷程探討社區健康促進策略

Exploring the Strategies of Community Health Promotion: The Anti-drug Campaign Course for Elderly as an Example

我國政府近年來在毒品查緝、反毒宣導教育雖已投注相當心力，卻始終未能有效控制，顯見毒品氾濫問題涉及缺少長期且整體的社會行動。若能有效提升民眾的防制藥物濫用知能，對社區健康亦有正面助益。本研究在高雄及台南共五處社區，以65歲以上（含）的長者為實施對象利用反毒桌遊進行宣導，結果發現社區長者的反毒知能確實有明顯的改善與提升。本文亦發現社區對於反毒知能的無需求係源自於民眾對於毒品氾濫的無意識。最後，本文運用社會行銷策略檢視社區反毒宣導的實務挑戰並提出建議。

 

The government has been betting on the seizing, campaigns and school education toward anti-drug in recent years, drug abuse has not been effectively controlled. It is obvious that the prevention of drug abuse involves the lack of long-term and overall social action. If the people’s competence of substance abuse prevention can be effectively improved, it will be positive to complete the nation’s health environment. This study conducted anti-drug board games for elderly aged 65 and over in the five communities of Kaohsiung and Tainan city, and found that the knowledge of drug abuse prevention of the community elderly was improved significantly. It has also been found that the lack of demand for drug abuse prevention in the community was due to their unconsciousness about the severity of drug abuse. Finally, the practical challenges of anti-drug campaign in the community were examined with social marketing strategies and the suggestions were proposed.