Purpose
The purpose of this paper is to investigate how companies are reacting to the launch of the United Nations’ Sustainable Development Goals, either by updating their existing sustainability initiatives or launching new programs.
Methodology
Interviews were performed with more than 60 multinational corporations, SMEs, startups, investors and financial institutions, NGOs and industry associations.
Findings
The field of reporting on SDG impacts is in flux, but most companies that have sustainability programs are aware for the UN’s 2030 Sustainable Agenda and are trying to figure out how they can use their current approaches to sustainability to map their efforts to the SDGs. Companies just starting the sustainability journey have a wealth of options to choose from for measurement, disclosure and crafting strategy.
Originality/value
Our survey of companies’ approaches to aligning their sustainability programs with the SDGs sheds light on a wealth of strategies and best practices to pursuing this course of action.