台灣發展都市型長宿休閒之初探

於全球高齡人口結構改變尤其是戰後嬰兒潮邁入退休、老化階段以及對休閒旅遊的重視，致使銀髮族旅遊市場成為未來旅遊市場中重要的區塊。長宿休閒是新興的旅遊概念，係指於國外以長時間停留，從事二週以上的渡假休閒活動並融入當地生活環境而對地球友善的旅遊活動。亞洲地區尤其是日本興起退休族群前往海外進行長宿休閒的潮流，將生活所需資源置於日本而到國外某些地方進行較長期的停留，接觸該國的生活與文化，透過對於當地社會的瞭解，裨益國際親善交流。本文主要探討長宿休閒的緣由與定義，由於日本對於長宿休閒的定義已將國外停留時間向下修訂為二週以上至數月不等，因此參與長宿休閒的意願將大幅提升及市場具有擴大規模。本之回顧台灣發展長宿休閒之現況，瞭解目前政府投入及主要消費客群。經由長宿休閒SWOT分析，瞭解台灣發展優勢及契機；並提出都市型長宿休閒未來推廣之初探結果，包含提昇官方及民間單位參與意願及競爭優勢、界定主要消費客群、建立長宿休閒產品特色、長宿休閒資源共享及服務結盟。據此，台灣若開發長宿休閒事業，將可活化鄉村建設與經濟發展，提高生活環境及品質，藉由國際旅客來台，強化國民外交、文化交流以及提高國際能見度。

The Long Stay industry has become the most popular star in travel industry. The baby boomers who were now entering the aging society changed the population structure of the world. Therefore, senior travel formed an significant portion of the whole travel market. The concept of Long Stay was originated from the Rio Declaration, and indicated that this travel pattern was based on a longer stay (more than 2 weeks) in foreign countries. During the stay the Long Stayers got involved with the local community they lived and facilitated an earth-friendly environment. This study is aimed to explore the development of urban Long Stay in Taiwan. With the review of the origin and definition of Long Stay, the current situation of Long Stay development, and the SWOT analysis, the future deployment of urban Long Stay was discussed. As a result of study, it is recommended that urban Long Stay could be a ready to use tool for Taiwan to compete with those Southeastern Asia Countries. The development should focus on the Japanese customers and then expand to the other Western nations. The benefit of Long Stay development can be multiple-function in culture exchange, rural economic development, and international stance.