「2015臺北馬拉松」賽事決策分析之探討

2015 Taipei Marathon competition decisions analysis

臺北馬拉松自1986年舉辦第一屆以來，期間歷經捷運施工而停辦，後於2001年恢復舉辦，至今已將邁向第三十年、第19屆，已算是臺灣馬拉松界的資深賽事。然而，「每年賽事一成不變」、「河濱馬拉松路線」及「交通管制影響用路權益」是最常被跑友及民眾所垢病。此外，國內一般民眾仍以參加半程馬拉松及短距離路跑比賽為主，全程馬拉松參加人數相較於國外仍有很大的進步空間，此亦顯示臺北馬拉松目前正處於「全民運動」與「競技運動」的過渡階段，亦為接下來所需面臨之重要課題。鑑此，本研究透過文件分析法綜整相關文獻，並探討賽事主軸作為本研究方法。本研究提出五點建議，提供未來臺北馬拉松規劃之參酌建議：（一）定位及形塑臺北馬拉松。（二）提升臺北馬拉松認同感。（三）結合城市特色與觀光結合。（四）規劃適宜的賽事路線。（五）強化行銷宣傳與轉播。期透過本文提供臺北馬拉松未來規劃之參考，舉辦賽事沒有最好，只有更好，期勉未來臺北馬拉松能再創新、再突破，逐年提升賽會服務品質，精進賽事內容，向國際六大馬拉松賽事看齊。

The Taipei Marathon was held for the first time in 1986. The competition event was discontinued during construction of Taipei MRT. Fortunately, it was resumed in 2001. 2016 marks the 30th years and the 19th race of Taipei Marathon. The Taipei Marathon is a professional marathon event in Taiwan. However, “a routine game”, “the running route behind riverside”, and “the impact of traffic control rights and interests” are three things to be criticized. Most participants in Taiwan join the half marathon and short distance running events. Compared to foreign countries, the number of participants for the full marathon is still far behind. This means that Taipei Marathon is currently in the transitional period of "sports-for-all" or " athletic sports" and it is also an important subject to discuss. In the light of this, this research was based on document analysis to explore the race spindles. This study proposed five suggestions for the future Taipei Marathon. The first, "positioning and shaping the image of Taipei Marathon "; the second point "enhancing the identity of Taipei Marathon"; the third one, "combining with the characteristics of urban and tourism’’; the forth, "planning a suitable running route"; and the last suggestion, "strengthening the marketing and broadcasting". The research provides a reference for a better future Taipei Marathon and competing with the six major marathons in the World.