價值基礎策略觀點之公私部門夥伴關係的價值共創：以文創產業之駁二藝術特區為例   全文下載

Value Co-creation in Public-Private Partnerships with Value-Based Strategy: Empirical Evidence of Culture Creative Industry from Pier 2 Art Center

公、私部門組織的合作夥伴關係（PPPs）已成為現代組織管理中不可或缺的研究趨勢，然而，對於如何設計、管理與評估公私部門夥伴關係使其有助於政府機構、企業組織與公民社會進行價值建構，卻是管理領域的挑戰與持續發展的問題。本研究認為公、私部門間的合作夥伴關係將因公共性、異質性、集體行動等特質，無可避免地衍生個別組織為自利而損及公利的社會困境問題。但是，藉由價值基礎策略的觀點，若公、私部門間可以價值共創平台為基礎，則能利用溝通對話、資訊透明度、資訊可及性與相互協商等創造機制，有效解決因公私部門夥伴關係所產生的社會困境問題，從而創造雙方均可接受、甚至更大的價值。本研究以我國文創產業之駁二藝術特區為研究田野，分析公部門與私部門間之夥伴關係所產生的合作、共享與價值判斷等三種社會困境，認為在價值共創平台下的運作下，能夠成功創造經濟價值與社會價值，並以此提出管理理論與實務上的意涵。

There has been a surge in research of public-private partnerships (PPPs). However, the understanding of how to develop, manage and assess PPPs in order to co-create value for governmental and business organizations and the society remains constrained. We contend that the characteristics of publicness, heterogeneity and collective actions in PPPs will inevitably result in situations that self-interests of individual organizations are placed above the public welfare; such phenomena are seen as “social dilemmas.” From a perspective of value-based strategy, we further argue that, social dilemmas between public and private organizations can be reduced using a platform that provides information accessibility and transparency, with which mutual dialogue and negotiation is facilitated; we term it as a “value co-creation platform”. Drawing on a case study of Pier 2 Art Center’s cultural innovation, we identified and analyzed three types of social dilemmas occurring in the cross-sector partnerships between Bureau of Cultural Affairs Kaohsiung City Government and operators of Pier 2 Art Center: cooperating dilemma, sharing dilemma and evaluating dilemma. We found these dilemmas were mitigated in the value co-creation platform, successfully generating economic and social value. The findings permit us to develop theoretical and managerial implications.