台灣地區跆拳道參與者共創價值行為量表編制之研究

A Study on Making a value co-creation Schedule for Taekwondo participants in Taiwan

本研究目的主要在建構台灣地區跆拳道參與者共創價值行為量表，並以台灣地區跆拳道館參與者為研究對象。本研究使用便利抽樣方式抽取300位跆拳道參與者為研究樣本。問卷總計回收300份，回收率達100%；而有效問卷數量為280份，有效問卷達93.3 %。資料分析採SPSS與AMOS等統計軟體進行收斂效度、區別效度與結構模式分析。本研究結果顯示：共創價值量表中的潛在變項的組成信度介於0.83-0.93，皆大於0.6，且平均變異數抽取量介於0.62-0.74，皆大於0.50，而各構面也具區別效度，表示此模式具有良好之收斂效度，故本研究共創價值行為量表可應用於學術與實務上。

This study aims to Making a value co-creationSchedule with Taekwondo participants in Taiwan as the study subjects. Questionnaires were delivered to 300 Taekwondo participants through convenience sampling, and 280 copies of questionnaires were collected. The return rate was 100 %; the number of the valid questionnaires was 280, and the valid return rate was 92.9%. Data were analyzed by SPSS and AMOS for convergent validity, discriminant validity, and structural model. The results show that the composite reliability of the latent variable in the sport tourism cognitive assessment is between 0.86 and 0.94, both of which are higher than 0.6, and the average variance extracted is between 0.68 and 0.85, both of which are higher than 0.50. Every construct has discriminant validity, which indicates that this model has good convergent validity. This sport tourism cognitive assessment can thus be applied to academic researches and real practice.