後真相時代社群媒體上的假新聞分享行為研究

Sharing Fake News on Social Media in the Era of Post-truth

隨著社群媒體（social media）的盛行，人們應用社群媒體創造、傳遞、分享資訊的現象也 日益普遍。在此脈絡下，假新聞的傳播也日益頻繁，甚至影響社會重大事件的結局，例如選舉。 因此，如何分辨真假訊息、提升民眾資訊素養、媒體素養的聲浪不絕於耳。我們都知道人們分享 假新聞，卻對為什麼分享假新聞的所知有限。作者觀察到人們可能在知道是假新聞的情況下分享 假新聞。本文研究問題為，由情感面為切入點，以「後真相」概念探討人們分享假新聞原因的合 適性。作者也一併探討資訊行為研究中相關的討論。本文提出由後真相時代的特徵來理解人們分 享假新聞的原因，可能對多數由理性角度或假設人們的行為是理性產物的研究或論述，提出了批 判性看法。這有助於讀者從另一個角度探討問題，而研究結果也有助於豐富傳播和資訊行為領域 的學術內涵。

Withtheprevalenceofemployingsocialmediaincommunicationbetweenpeople,thephenomenonofpeopleusingsocialmediatocreate,transfer,andshareinformationisbecomingincreasinglypopular.Inthiscontext,thespreadoffakenewsisbecomingincreasinglyfrequent,andinfluencetheoutcomeofmajorsocialevents,suchaspoliticalelections.Consideringtheeffectsofspreadingfakenews,previousstudiesdiscusstheimportanceofimprovingpeople'sinformationandmedialiteracy,teachingindividualstodistinguishmisinformationfromnews.However,theresearcherobservesomepeopleknowinglysharefakenews.Obviously,theydonotcareaboutifthisismisinformationandarehappytoshare.Thishassparkedtheresearcher'scuriosity.Theauthorwanderswhydopeoplesharefakenewswhentheymightknow?Inotherwords,theydon'tcareabouttheauthenticityofthenewstheyshare.Whatarethereasons?AsLaybatsandTredinnick(2016)notewearelivingitissuggestedinanagewherepoliticsnolongerfunctionsthroughrationaldiscourse.Inotherwords,wearenowliveina''post‐truth''eraruledbyemotionalforce.Situatingthisarticleinthismilieu,thispapertriestodiscusswhypeoplesharefakenewbasedontheconceptof''post‐truth''.Thisarticleattemptstoexplainthebehaviorofsharingfakenewsbypeoplefromanalternativepointofview,whichcanexpandthediscussionandexplanationofthedisseminationoffakenews,andposesanumberofquestionstofurtherenrichtheconversations.