國際領隊多用袋包之開發與設計

The Development and Design of Multiple Purpose Bag for Outbound Tour Guides

旅遊觀光產業在現今全球經濟體系中具有非常重要的地位，並與資訊科技產業被譽為同是二十一世紀的明星產業，世界各國皆致力發展。國際領隊執行業務時，負責所有團員在海外的安全及確保行程順利。若國際領隊於工作過程中能備齊相關用物，且便於攜帶及運用，對顧客滿意與服務品質將有所助益。本研究旨在探討國際領隊對於隨身袋包的使用需求與偏好，進行現有相關產品分析，再以立意抽樣的方式抽取業界領隊人員，用半結構式訪談法調查其工作經驗及個人隨身袋包使用偏好，將訪談結果與產品分析內容經整合分析後，最後運用目標樹法，訂定產品設計目標，確立產品開發最佳設計方案。本研究結果提出之設計目標分別為：功能性、表達性、美感性、多元性四個構面，期設計滿足國際領隊工作需求之隨身多功能袋包。成果除能提供袋包設計之應用參考，其調查與分析過程，亦可做為後續旅遊觀光產業相關領域新產品開發之基礎。旅遊觀光產業之精進若能從第一線的領隊工作人員著手，使旅遊過程進行順利，提高滿意度，勢必達到事半功倍之效果。

The travel industry plays an important role in the global economy and is regarded as one of the megatrends for the 21st century. The maor responsibilities of a tour guide during international tourism operations is to ensure the safety of all tourists, as well as the successful progression of the tour itinerary. During tours, the tour guide has to maintain access to relevant portable and functional tools or materials, to increase customer satisfaction and service quality of the tours. This study aims to design a multipurpose bag for international tour guides, by investigating what they consider as the functional requirements of carry-on bags and their preferences such bags. Experienced tour guides are selected to participate in semi-structured interviews, through which their work experiences, personal preferences and uses of carry-on bags were investigated. Objective Tree methodology was then used to establish design objectives by integrating the content analysis of the interview results and product analysis. The optimal design philosophy and plans for future product development were thus determined. The study concludes with four major design principles to satisfy international tour guides' requirements of a portable carry-on bag: functional, expressive, aesthetic, and multipurpose. In addition to providing reference for carry-on bag design, the surveys and analyses employed in this study can also serve as a basis for future product development projects in the travel and tourism related fields. Improvements in tourist satisfaction and of tour operations are expected to create added benefits for the whole value chain with the development of this study. The focus on the front-line service workers in the travel industry, as in this study, may help the industry to improve tourist satisfaction and tour operations and further create added benefits for the whole value chain.