平台經濟下相關消費者保護問題

Relevant Online Consumer Protection Issues on Matching Marketplace

電子商務的消費者保護，因媒合平台的興起及跨境電商的態樣更趨複雜。如何能在瞭解電商經營態樣後，精確掌握爭議並有效解決，成為政府、消費者及企業經營者共同關注焦點。歐盟對於個人資料保護的立法、中國電子商務法對於平台經營者的規管、服務條款的合理審閱以及如何利用域外效力，均為本文探討重點以確保消費者權益保障。

Online consumer protection always is an important issue among regulatory agencies, consumers and business operators. Its dispute resolution also become more and more complicated from emerging match marketplace and cross-border electronic commerce. To ensure consumer protection, this article will first discuss types of matching marketplace, then analyze and propose suggestions from perspectives of European data protection legislation, China's Electronic Commerce Law, reasonable review on service agreement as well as long-arm statutes.