臺灣酒促小姐之質性研究：以自我敘說為中心

A Qualitative Research of the Self-Centered Narrative from a Taiwan Wine Promotion Girl

酒是自古以來人類的共同文化，二十一世紀的現 在，還出現專門的職業——酒品促銷人員，又稱酒促小 姐，以刺激買氣。本文藉由研究者自身的臨場經驗，企 圖揭開酒促小姐的內心世界，採質性研究的理論與思 維，以敘說研究的方法為取向，以研究者個人從事酒促 小姐親身經歷為主軸，運用田野筆記為本文。本文獲得 以下發現：一、蛻變為酒促小姐的身體，最大的收穫是 口才的談吐以及有勇氣嘗試新的人、事、物。二、了解 父權社會下酒促小姐的消費身體。三、有了自信與專業 後，酒促小姐也能不受汙名化影響，展現自我。

Wine is the common culture for mankind. In the 21th century, a specialized occupation for enhancing wine sales is named ''wine promotion girl.'' This study aims to explore a Taiwan wine promotion girl''s inner world by analyzing the filed notes and the data of self-narrative from the researcher as a wine promotion girl. The results are as follows: 1. Becoming the wine promotion girl''s body, the most acquirement for the participant is to be eloquent and encouraged to get into contact with people. 2. The consuming body of the wine promotion girl in the patriarchal society could be understood. 3. The wine promotion girl with confidence and specialty cannot be stigmatized but can show herself courage.