西進中國之台灣汽車零組件廠商動態能耐對其競爭優勢之影響－－以環境變動為調節

EFFECT OF DYNAMIC CAPABILITY OF TAIWAN'S CHINA-BOUND AUTOMOTIVE COMPONENT FIRMS ON THEIR COMPETITIVE ADVANTAGE: USING ENVIRONMENTAL TURBULENCE AS MODERATOR

隨著中國經濟的崛起，中國汽車市場也成為全球汽車產業的競技場，它不但是全世界最大的生產基地，更是全球最大的銷售市場，吸引全球主要汽車品牌廠商進入；而台灣汽車零組件廠商亦應挾其地理、人文及語言的先天優勢，及時調整策略進入此高度成長與競爭的世界級市場。因此，探討台灣汽車零組件廠商之動態能耐與西進中國市場之競爭優勢關係是本研究之主要目的。本研究針對西進中國汽車市場的台灣汽車零組件廠商，探討廠商動態能耐、環境變動因素、競爭優勢之關係，經由問卷調查收集資料並進行假說驗證。本研究以LISREL8.51進行確證性因素分析（CFA），評估量表信效度與模型適配度，再以階層迴歸分析進行研究假說之驗證。研究結果發現，動態能耐對於西進中國大陸市場之廠商的競爭優勢有正向顯著影響；但加入環境變動因素之後，市場變動在廠商動態能耐對其競爭優勢之影響上產生顯著的弱化影響；技術變動在廠商動態能耐對其競爭優勢之影響上產生顯著的強化影響；而競爭強度則在廠商動態能耐對其競爭優勢之影響上呈現不顯著之弱化結果。此研究成果應能裨益台灣汽車零組件廠商西進中國市場之策略管理。

With the rise of China's economy, China's auto market has also become the arena of the global automotive industry. Now, China has not only become the largest production base, but also has the largest sales market in the world, attracting global leading automotive brand manufacturers to enter. Therefore, Taiwan auto parts vendors should rely on its inherent geographical, cultural and language advantages, timely adjust its strategies to enter this highly growing and competitive world-class market. This study aims to explore the relationship between dynamic capability, environmental turbulence, and competitive advantage of Taiwan's China-bound auto parts vendors. The empirical data was collected from Taiwan's China-bound auto parts vendors through questionnaires. This study first examined the reliability, convergent, and discriminant validity of the main constructs by conducting confirmatory factor analysis (CFA) with LISREL 8.51, and then uses hierarchical regression analysis to test the research hypotheses. The results showed: Dynamic capabilities of Taiwan's China-bound auto parts vendors will positively and significantly affect their competitive advantage. Yet, with consideration of environmental turbulence factors, market turbulence will significantly weaken the relationship between dynamic capabilities and competition advantage of the vendors. And technological turbulence will bring significant strengthen-effect on the relationship between dynamic capability and competition advantage of the vendors while competitive intensity will bring insignificant weaken-effect on it. This research benefits Taiwan's China-bound auto parts vendors by offering strategic implications in strategic management.