從零到一：設計創業團隊的形成歷程

Zero to One: The Formation Process of Design Venture Teams

文化創意產業是新興起的產業型態，其背後有著重要的理論和實務意涵值得吾人探討。過往和文化創意產業有關之創業研究，學者多從巨觀角度探討扶植和鼓勵文化創意新事業發展的政策，未對創業團隊形成的歷程有所著墨。本研究以設計創業團隊為例，透過比較個案法，探討設計創業團隊從零到一的形成過程。研究發現，設計師由原本互不熟識的個體到和他人共組創業團隊，會隨著關係深化而經歷四個關鍵活動，包括：識別共同性和分享個人設計願景、產生建設型衝突、提出創業構想和建立團隊，以及將對方納入在個人自我當中，形成集體的我，這才讓團隊趨於穩定發展。最後，本研究根據研究結果，討論其理論和實務意涵。

Cultural and creative industries are emerging industries that have vital implications for management theory and practice. However, from a macroscopic perspective, the literature on entrepreneurship in cultural and creative industries has focused on policies that support and encourage the development of new ventures, but little attention has been paid to the venture team formation processes. Using a multi case study of design venture teams, this study explored the venture team formation process from zero to one. Through qualitative analysis of data, this study revealed that from being unfamiliar with each other to building a venture team, the designers experienced four key stages: perceiving each other's commonalities and sharing a personal design vision, generating constructive conflict, generating start-up ideas and building the venture team, and integrating the other into the self and creating a sense of we-ness. A discussion of the theoretical and practical implications are presented herein.