一個以全球資訊網為基礎之機造影片創作管理平台系統

A Creative Management Platform System for Machinima Production over WWW

文化產業即指結合創作、生產和商業交易的產業，其作品築基於無形的文化與內容，這些內容作品的形式可能是產品或是服務。文化產業具有創作製造與消費交易等行為，因此創意的商業價值成為文化產業發展的重點與方向。許多學者指出：任何產業都需要管理，文化創意產業亦是如此。機造影片具有產業性與商業性，必然要注意時間、品質與成本的管理問題，一個講求創意的產業中，若無適當的管理，則容易為了充分展現創意，而不斷進行創意發想，甚至演變成創意發散，失去主體，最後造成了工期不斷展延、資源不斷損耗，資金永遠不夠用，終使成果難產而以失敗收場。導入知識與技術管理，能夠改善甚至於避免上述問題，因此，如何管理機造影片製作，即為本研究的核心目的。本研究探究機造影片的製作流程，以專案知識管理為主體，發展製作機造影片的管理模式與專案管理平台。

The cultural and creative industry (CCI) is an industry combined with creativity, production and commerce. The essence of those factors is the invisible form consisting of culture and its variant representations in products and/or services. There are business behaviors like those occurrences of creative activity/producing and consumption/commerce in the CCI. Therefore, to increase the core value the commerce behaviors carry out has become a point and the extent of development in the CCI. Many studies addressed that management is necessary to any business, so is it in the CCI. In the CCI, the machinima, producing animation and/or film product by playing games according to some specific scenario, surely needs to manage the time, quality and cost when building projects. If there was no project management appropriate for the content production in machinima, the content produced is likely to lose the core value of commerce in the CCI when there is nothing but creativity only. The effect as the mentioned above would cause to increase the work time, run out of the resource and consume the money invested continuously and then result in a failed project. In this paper, the proposed management and its platform could help the problems being avoided in machinima production. The study will focus to explore the work process and utilize the technique of project management to develop a management model and implement its platform in machinima production.