| 英文摘要 |
Over The Top is a Media Platform in the form of multimedia services through operator-owned networks and hitching on telecommunications operator infrastructure, can be in the form of video, audio, voice, telecommunications, news, or other commercial services including market place, online stores, etc. Examples: YouTube, Facebook, Google, Instagram, Whatsapp, etc. Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content. In another way OTT is where a telecommunications service provider delivers one or more services across an IP network. It embraces a variety of telco services including communications, content and cloud-based offerings. OTT also called as 'Over The Top' it is a term used in broadcasting and technology business reporting to refer to audio, video and other media transmitted through the help of via internet as a standalone product, without requiring users to subscribe to a traditional cable or a satellite pay TV-service like Comcast Since its entry into the market, this disruptive player in the OTT streaming domain has wooed the internet-savvy generation, esp. the millennials, with its expansive content library. Its OTT platform continues to upgrade the standards for delivering high-quality content and a great user experience. A recent study indicates that the company garners, on average, 12% market share in developed countries like the U.S, where it is the 2nd largest OTT operator. |
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