「憶兒時：南方童樂會」特展之總結式評量

The Summative Evaluation of ''KidsFest of 5 ASEAN Countries'' Special Exhibition

國立科學工藝博物館（以下簡稱科工館）於108年4月3日至12月31日展出「憶兒時：南方童樂會」特展（以下簡稱本特展），以兒童出生至小學6年級為時間的縱軸，介紹越南、印尼、泰國、柬埔寨、馬來西亞5國的特色，並以各國新住民的童年成長觀點，展示相關的玩具、遊戲、甜點、童謠、故事與衣著、及各階段不同的文化禮俗等，讓參觀者可以透過展示內容及相關的體驗活動，了解與探索各國的風俗及其中所蘊涵的科學意義。為評估本特展之展示效益，本研究對5組本國親子參觀民眾及10組新住民親子觀眾進行深度訪談。訪談內容建構於本特展之展示目標，並據此為評量規範進行總結式評量，獲得以下結論：在展示內容上，受訪者對本特展運用圖文介紹、互動多媒體、影音、模型與實體物介紹，表示接受度高，展示與設計手法成效大致良好，也認同本特展以生活經驗的內容規劃方式。整體展場運用溫暖的卡通造型氛圍，確可吸引民眾目光，而整體內容亦介紹清楚、操作有趣，具有特色與教育意義。在引發對東南亞文化的探索興趣上，受訪者普遍表達想繼續探索的興趣，甚至建議在體驗活動時，開放民眾拍照打卡作紀念，讓民眾主動幫助行銷。新住民也認為以博物館為平台介紹母國文化場合非常好，不僅可以解鄉愁，還可與母國文化再次產生連結。新住民二代則表示願意主動帶朋友來參觀本特展，以增加新知識，而本展也喚醒過往對母親的記憶，也重新認識屬於自己生命中熟悉卻又陌生的異國文化。

In order to promote childhood cultures of new residents in Taiwan, the National Science and Technology Museum (hereinafter referred as the NSTM) planned the ''KidsFest of 5 ASEAN Countries'' (hereinafter referred as the KidsFest) special exhibition. It covers the birth to the sixth grade of primary school to introduce the related cultures of Vietnam, Indonesia, Thailand, Cambodia, and Malaysia. Children's toys, games, desserts, nursery rhymes, stories, clothes at different ages from these 5 ASEAN countries are featured. Visitors can learn and explore the customs of these countries and their scientific significance through exhibitions and related activities. In order to evaluate the effectiveness of this special exhibition, this study conducted in-depth interviews with 5 groups of local parent-child visitors and 10 groups of new residents and their children. The content of the interview was constructed based on the exhibition goals. Its summative evaluation presents the following conclusions. The interviewees gave high marks for the exhibition contents, which use daily life models, graphics, multimedia, audio and video, and physical objects. They commented that the display and design methods are generally effective. The warm atmosphere created with cartoon characters in the exhibition really attracts the attention of the public. Overall, the rich contents are interesting and with characteristics and educational significance. In arousing their interest in exploring Southeast Asian cultures, the respondents generally expressed their interest in continuing to explore. They even suggested that during the experience activities, the public should be encouraged to take photos and post them to social media to promote the exhibition. New residents said that using museum, as a platform to introduce their cultures is very good. This exhibition not only reduced their homesickness, but also helped them reconnect with their origins. The second generation of new residents expressed their willingness to take their friends to this exhibition and helped them gain new knowledge. This special exhibition also awakened their memories of their mothers' teachings and made them appreciate the exotic cultures that are familiar and yet somehow strange in their lives.