大專學生參與棒球運動社團之行為意圖研究

The Research of the Behavioral Intention on Participating the Baseball Clubs for College Students

本研究主要目的為探討影響大專學生參與棒球運動社團行為意圖之因素，研究者應用計畫行為理論作為研究之基礎架構，並探討態度、主觀規範、知覺行為控制對行為意圖之影響情形為何。本研究以問卷調查法進行資料蒐集，研究工具參考張千培與鄭志富（2009）「高中階段學生運動社團參與模式之研究」進行量表編製，量表之Crobanch'sα係數大於.7，顯示量表具良好之信效度。本研究之正式問卷共計發放402份，回收有效問卷340份，有效問卷回收率為84.6%。研究者以結構方程模式進行資料分析，結果顯示本研究模型具良好配適度，而態度對行為意圖具正向顯著影響之效果，主觀規範與知覺行為控制對行為意圖則無顯著影響之效果。研究者根據研究之結果進行討論，並提出建議以提升學生之參與態度，進而對其行為意圖產生正向之影響。

The purpose of this study was to probing into the factors of the behavioral intention on participating the baseball clubs for college students. The researcher used the Theory of Planned Behavior as the major conceptual framework of this study, and probed what impact attitude, subject norm and perceived behavioral control make on behavior intention. This study used the questionnaire of the research, The Study of High School Students' Intentions to Participate in Sports Clubs, launched by Chien-Pei Chang and Chih-Fu Cheng (2009). The scales were that it had good reliability and validity, and the Cronbach's alpha was more than .70. There were 402 questionnaires issued and retrieved in formal test, and 340 of them were valid. The valid response rate was 84.6%. After collecting the data, the researcher used structural equation modeling to make the data analysis of this study. The results of data analysis were that the research model had been positive definite, the attitude of the research sample could influence behavior intention positive and significant, and the subject norm and the perceived behavioral control could not. According the results of data analysis, the researcher proposed the conclusions of this study, and advanced suggestions to increase the participating attitude, and effect positively the behavioral intention.