海域遊憩流暢體驗量表編製研究

The Construction of Flow Experience Scale for Marine Recreation

本研究主要以Csikszentmihalyi and Csikszentmihalyi（1988）的流暢理論為基礎，並修改Jackson & Marsh（1996）所發展之流暢狀態量表，以驗證性因素分析，建構海域遊憩流暢體驗量表。本研究以至澎湖從事海域遊憩活動消費的遊客為研究對象進行問卷調查，問卷發放時間為2011年7月20日至8月10日，總計發放383份，共得有效問卷362份，有效回收率為94.5%。研究結果顯示，本量表具有良好的收斂效度，且區別效度達顯著。所以，本研究海域遊憩流暢體驗量表是一個具有挑戰與技巧一致、意識融入行動、明確目標、非義務性回饋、專注在面臨的考驗、掌控感、失去自我意識、時間的轉變八種因素的一階多因子模式的量表。

Grounded in Flow Theory developed by Csikszentmihalyi and Csikszentmihalyi (1988), the study modified the Optional Experience Scale developed by Jackson & March (1996) to construct the Marine Recreation Flow Experience Scale based on the result of confirmatory factor analysis. A questionnaire survey was conducted during June 20 to August 10, 2013 on 383 visitors who engaged in marine recreation activities in Penghu. 362 valid questionnaires were collected with an effective rate of 94.5%. The results indicate that the Marine Recreation Optimal Experience Scale proved to possess good convergent validity and discriminate validity. Therefore, the Scale constructed in this research was a first-order-eight-factors model, which includes consistency of challenge and skill, integration with actions, clear objectives, non-obligatory feedback, concentration on challenges, sense of control, lost of self-awareness, and change of time.